Oct 24, 2017
9:00 am - 2:00 pm
Courtyard Marriot Keene Downtown
Five of the brightest marketers in New England are ready to introduce you to the power of WordPress, delve deep into the capabilities and ease it can offer, and then help analyze the results!
Forty years of combined experience with WordPress and Digital Marketing in one room for one day! Paragon Digital is ready to share their wealth of experience and help your business succeed while using one of the most prominent, and least expensive platforms on the web.
Schedule of presentations:
9:15 – 10:00 am
Heidi Stanclift – Director of Web Development
Turning a theme, plugins and some content into a WordPress site
Learn the basic components and structure of WordPress and how they fit together to make a site. This session will introduce the core components of WordPress and how each add to the final product. Once you understand the building blocks of the platform, you’ll be better able to create your own website correctly the first time.
10:00 – 10:45 am
Nathan Shower – Lead Web Developer
Importance of Menus, Mobile-friendly, Site speed and Hosting
Now that you know the basics of how WordPress is created, it is time to consider the best practices of building a site on this platform. We’ll discuss the importance of design elements and how they can be addressed specifically within WordPress. From design to hosting, learn how to make the most of your website.
11:00 – 11:45 am
Zach Luce – Founder of Paragon Digital
SEO on WordPress
As an open source platform. WordPress has attracted many hours of developer time to ease implementation of many features. This is especially true for Search Engine Optimization. Come learn how to ensure your site it tuned up for best Search performance, what plugins to consider utilizing, and which settings to enhance your sites performance.
12:45 – 1:30 pm
Greg Elizondo – Digital Marketing Associate
WordPress Marketing Email Integration
Email collection and marketing is a critical component, or should be, for nearly every website offering products or services. Again, the open source nature of WordPress and the community of developers working on it has opened a wide range of ways to integrate your site with many email providers. We’ll explore some of the more commonly used plugins to link to email services, as well as some of our favorites for those looking to get started.
1:30 – 2:00 pm
Michael Briggs – Director of Digital Marketing
Marketing and Analytics on WordPress
Being able to monitor and measure the success of your WordPress site requires installing analytics code and setting up key performance indicators. We’ll cover ways to implement tracking into WordPress, and how to set up goals and events that let you see which visitor sources are leading to engagement and new business. Using Google Analytics and widely available free tools you can set up your WordPress site to be a marketing engine.
$99 VTNHMG Members/ $129 Non-Members
Fee includes lunch.
Sponsored by Paragon Digital Marketing