Content Leverage: How to Extend the Life of Your Content Marketing
Whether you’re a start-up trying to gain as much traction as you can with scarce resources and a tight budget or a large company with a full marketing staff, content…
What’s in a Name?
Recently, I have been involved in conversations with early-stage startups that are formulating their marketing strategies and messages. During all these discussions, branding has been a topic of debate—and angst….
The Lean Startup: When to Pivot
This article is the third in a series of blog posts focused on using lean principles to build a startup. One of the benefits of being a Lean Startup is…
The Lean Startup: The Customer Development Process
This article is the second in a series of blog posts focused on using lean principles to build a startup. In my first post, I highlighted the process that my…
The Lean Startup: Taking The First Step
This article is first in a series of blog posts focused on using lean principles to build a startup. How do you get beyond an idea and start a company?…
