Startup Articles

Laura Polas headshot

The Buzz Word Trap

A lot of work goes into creating a company brand and logo. Margaret Donnelly provides some great insight on What’s In a Name. As organizations grow, modifying marketing messages will…

Success Story Margaret Donnelly

What’s in a Name?

Recently, I have been involved in conversations with early-stage startups that are formulating their marketing strategies and messages. During all these discussions, branding has been a topic of debate—and angst….