Designing the Right Terms for Equity Incentive Awards
One of the most important steps that an early-stage venture can take is to grant equity incentive awards to key officers and employees. Many of these individuals enjoy and are…
3 Things Startups Should Look for in an Email Marketing Platform
According to the Direct Marketing Association, the Return on Investment (ROI) was $40 for every dollar spent on email marketing. While investment in marketing strategies like video, social, and content…
The Hidden Startup Measuring Tool
Cash efficiency may be the forgotten stepchild of measuring early stage startup effectiveness. People often talk about go-to-market strategies, product effectiveness or even quality of the team as key indicators of…
Wearing Multiple Hats
As a female founder, it might be assumed that this title refers to work-life balance. It’s a common topic for women to write and read about. However, that isn’t the…
The Lean Startup: When to Pivot
This article is the third in a series of blog posts focused on using lean principles to build a startup. One of the benefits of being a Lean Startup is…
3 Common User Experience Mistakes – And How to Fix Them
Whether you’re just starting out, trying to find an audience and keep them interested, or you’ve been at this for a while and need investors to buy into your ideas…
Growth Amidst a Tight Labor Environment
What’s not to love about New Hampshire, especially this time of year with the leaves in all their splendor and days where the sun is still radiating heat? Well, some…
Women Angels – Getting Started in Angel Investing
Live Free and Start knows that a successful startup ecosystem and strong business climate require many things, but access to capital is one of the most critical components. As part…
Strategic Partnerships are Key to the Ecosystem
When I began working at Dyn back in 2012, my out-of-state friends were shocked that I worked for a New Hampshire-based tech company. They didn’t even know that existed. My…
Angels and Groupies
I saw a line on twitter the other day that in essence said, ‘The difference between a startup groupie and a startup angel depends on whether they write checks.’ It…
