Content Leverage: How to Extend the Life of Your Content Marketing
Whether you’re a start-up trying to gain as much traction as you can with scarce resources and a tight budget or a large company with a full marketing staff, content…
SEO Tips for Bootstrapped Startups
Over 40,000 searches happen on Google every second, that’s 3.5 billion searches per day. For an early stage startup that may not have the funds for much paid advertising, getting…
What’s In Your Traffic Generation Playbook?
It’s one of the most memorable lines in movie history; “If you build it, they will come.” That scene from “Field of Dreams” is a perfect analogy for business today….
The Buzz Word Trap
A lot of work goes into creating a company brand and logo. Margaret Donnelly provides some great insight on What’s In a Name. As organizations grow, modifying marketing messages will…
How Do You Stay Fresh and Continue Innovating for Your Customers?
Staying fresh requires balance; Innovation requires perspective, patience, insight, the acceptance of failure; and most importantly, trust. Balance is an open-ended term, and must be actively managed. It is a…
Rules of the Road at the Intersection of Sales & Marketing
Many people start new businesses with preconceived definitions of “marketing” and “sales.” Mentally, they draw a well-known line between the two strategies and the resources needed to execute on them….
What’s in a Name?
Recently, I have been involved in conversations with early-stage startups that are formulating their marketing strategies and messages. During all these discussions, branding has been a topic of debate—and angst….
Be Your Own Cheerleader
I’ve been in the startup world for almost a decade, and one of the hardest things for me to do should have been the easiest: talk about my business. In…
Getting Social – Using Social Media in Your Marketing
So you’re starting up, and trying to leverage social media in your marketing, what’s holding you down? No boundaries. The possibilities are endless. How do I decide where to focus…
3 Things Startups Should Look for in an Email Marketing Platform
According to the Direct Marketing Association, the Return on Investment (ROI) was $40 for every dollar spent on email marketing. While investment in marketing strategies like video, social, and content…
