A simple answer is when you’re ready – really, really ready. This is a much tougher group than asking your friends or your family for money. In most cases, you’re going to be asking someone who has never met you to give the money. So, you need to be ready to do that- really tight, organized, concise, but know what you’re asking for. So, there are much longer answers to that question but really the simple answer is when you’re ready to make that ask for money of someone that has probably never heard of you or the product or service that you’re building.

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