It really depends on the investor, because some investors see things as immediately fundable while another investor would have reservations. It really depends on the investors ‘appetite’.

The more experienced entrepreneurs aren’t as interested in digital services and products. They’re looking for ‘concrete-in-the-ground’. They’ll say, ‘I’m going to manufacture this.’

The younger investors are open to all products and services, especially those that are digital, being less tangible.

I would say anything is fundable as long as it has a return on investment and as the entrepreneur, they’ve really vetted it out completely. It has to have some proven research behind it.

Anything is fundable. I would hesitate to say something is not fundable because it just may be the next great thing.


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